Step 5: Implement Your Behavior Change Campaign

After completing a successful pilot or “test run” of your campaign with a limited number of people, your campaign is ready to be broadly implemented. It’s important to implement your campaign exactly as you implemented your successful pilot test. Once you have implemented your campaign, you have more step: measure and evaluate the effectiveness of your campaign. This step is usually required by funding agencies and will reveal if you need to make adjustments. Proceed to Step 6 to learn how to measure and evaluate behavior change.