Inspiring Action, Fostering Stewardship
Thousands of Chesapeake Bay watershed residents were surveyed about their stewardship behaviors that impact the Bay’s health.
Learn about the surveyWhat Is Chesapeake Behavior Change?
Chesapeake Behavior Change is a resource to help organizations apply the survey results to their work to ultimately increase the number of residents taking on-the-ground action to protect and restore the Bay. Explore the site to learn about the survey, its finding, and how to use them to create an effective behavior change campaign. Chesapeake Behavior Change also serves as a repository to publish your campaigns and view other organizations' campaigns to encourage collaboration and learning opportunities.
Explore the survey data
The Citizen Stewardship Index Survey reveals insight into the knowledge, attitudes, and practices of residents in the Chesapeake Bay Watershed. Explore the survey results to inform you behavior change campaign.
Learn how to influence behavior change
True behavior change initiatives go well beyond awareness-raising strategies. View our step-by-step guide for planning and implementing an effective behavior change campaign.
Share your behavior change campaign
After creating your behavior change campaign, share your ideas, best practices, and lessons learned.
69% of residents could install a rain barrel, but only 17% have done so.
Learn more about survey trendsBehavior Change Tip
Normative social influence can be used to make individuals adopt the desired behaviors of the group. People like to feel accepted by a group and will alter their behaviors to conform with the group norms.
Learn more about influencing behavior changeCampaigns
About to start a campaign? Search campaign submissions to learn from and connect with others to ensure your effort to change behavior is as successful as possible.
View campaigns